An About Us page is a critical part of your website. While the storytelling invites people to see where you came from, the About Us page shows who you are now and where you’re going. It’s where you shine. It’s where you invite your customers or patrons or supporters to sit down and have a cup of coffee. Your concept or product pulled them to your site. Your About Us page is where you make it personal.
That can be tricky. It’s often far easier to sell a widget than yourself. But when 100 other people are also selling widgets, you need to not just stand out. You need to be remembered.
Corporate storytelling and About Us pages work hand in hand to tell your tale.